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Cloud storage can be specialized to certain file types to include documents or just a basic input chart system. Some companies use the storage to allow data to be manipulated and portioned, so the data can be sorted and accessed by certain people or departments. Larger companies do not rely on cloud storage because the system can only run a chart input system, so it does not reach all of the market. Overall, the cloud is able to be manipulated and the sharing is convenient, but that is where more problems arise (Brodkin, 2008). Many companies are buying into the cloud storage market, because of its rising popularity. Some companies such as Google and Yahoo are getting into the market are using the system to expand their services to their customers by allowing for file sharing and chart inputs (Greg, 2012). With Google Documents and even Facebook to upload photos to, one's personal property is stored up the air.